Ellis Strategies is an affordable & effective provider of public relations in Worcester MA

We’re a boutique, results-driven PR firm serving Worcester MA businesses.

Ellis Strategies, Inc. provides customized and comprehensive public relations services in Worcester MA including message development; communications strategy; expert press releases; article and letter writing services; media relations; video production; and marketing content creation. We represent clients in education, healthcare, real estate, advocacy and technology.

Public Relations in Worcester MAEllis Strategies was founded by former WBZ TV News Director Matt Ellis, winner of the New England Emmy Award and the George Foster Peabody Awar

Founded by former WBZ TV News Director Matt Ellis, winner of the New England Emmy Award and the George Foster Peabody Award.

Since 2005, our company has earned a reputation as an affordable & effective PR firm serving Worcester MA. Some of the Ellis Strategies core services include:

PR Firm in Worcester MA

  • Public Relations in Worcester MA
  • Crisis Management & Communications
  • Message Development
  • Press Releases & Media Kits
  • Media Relations
  • PR Firm in Worcester MA
  • PR Services
  • Presentation Skills Training
  • Executive Communications Coaching
  • Interview Preparation
  • Media Training
  • Video Strategy
  • Social Media Video Strategy

As a leading provider of public relations in Worcester MA, our team understands how newsrooms operate and we understand how to achieve results. We take the time to learn about the unique needs of our clients so we can develop powerful & compelling storylines to spread their message to the right audience. Our insider’s knowledge – and extensive network of contacts – allows us to strategically target the right message to the right media entity and their audience. Our clients choose us based on our established track record, our valuable connections, and our extensive experience in the industry. Learn more about our public relations services in Worcester MA and request a free assessment from our team today!

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    Reach your audience

    We’ll work with you to create a thoughtful pitch and engaging story to adequately target the reporters and outlets most likely to reach your ideal target audience.

    Strengthen messaging

    Our award-winning writers create meaningful content – opinion articles, letters to the editor, newsletters and website materials – that will bolster your market position.

    Crisis management

    We act fast to deploy our resources and seize control of the news cycle. Companies facing chaos need a concentrated, multi-layered approach to restore public confidence and limit extensive damage.

    Integrate marketing & PR

    Our team works closely with our clients to evaluate and edit all communications materials to ensure consistency and strength of message.

    Prepare for scrutiny

    Strategic guidance prepares your organization for tough questions from all directions. Our expert communications strategy will guide you through a public or private crisis, especially during times of heightened media scrutiny.

    Improve relationships

    Employees, stakeholders and reporters all respond to different cues. We’ll show you how to create relationships with any audience to effectively promote your brand.

    "Working with Ellis strategies was effective in making me a confident public speaker. It was easy to work with Matt. He worked around my busy schedule, and his insight and tips were exactly what I needed to up my game in public speaking."

    Dr. Martina Stippler

    Board Member, Congress of Neurological Surgeons

    "Matt takes the time to understand our business and we feel we are getting a true value."

    Paul Senecal

    President, United Services of America

    "We’ve had great success working with Ellis Strategies. Matt and his team consistently provide us with new ideas for getting The Concord Group recognized by key journalists. His team has also been critical in helping us release white papers to our industry. We don’t make a PR move without consulting Ellis."

    Richard M. Gollis

    Principal, The Concord Group

    "We rely on Matt’s insight to guide our PR and Marketing efforts. Over the years he and his team have demonstrated their ability to generate placements in key media outlets which have helped raise awareness of our company."

    Stacy Brandon

    Vice President, DMT Diamond Machining Technology

    "Matt and his team have repeatedly demonstrated their ability to raise ULI Boston's profile, and increase the local media's coverage of real estate development, land use and urban planning. We count on Matt's knowledge and perspective to help guide our programming decisions."

    Stephanie Wasser

    Executive Director, ULI Boston

    "Matt helped us navigate a challenging communications situation. He helped refine our messaging, and brought deep expertise into the timing and sequencing of our message so we could maintain control of a dynamic situation. We planned very carefully, and everyone knew their role, and things unfolded exactly according to plan. He was a true pro in a high-stakes situation."

    Adam Olenn

    Director of Communications & Community Engagement, Moses Brown School

    "Ellis Strategies really hit the mark for us. Their strategy helped us educate the public and the Legislature about the effectiveness of the Community Preservation Act. Matt and the team took control and drove the initiative to the finish line."

    Stuart Saginor

    Executive Director, Community Preservation Coalition

    "We rely on Matt for his strategic guidance. We have a long-standing, collaborative relationship that has resulted in substantial media attention and content creation."

    Manikka Bowman

    Director of Policy & Outreach, ULI Boston/New England

    "Thank you so much for an excellent experience! My Team was very satisfied!"

    Dan Van Hise, RRT-NPS

    Sr. Director of Global Marketing, Vapotherm Inc.

    "During 2022 we began working with Ellis PR and I can honestly say it has been an incredibly impactful partnership. We have worked with many outside partners for specific projects over the past 10 years and working with Ellis has been the most fruitful. They helped our non-profit develop well planned and simple strategy for the PR that we needed during the launch of a new major program. Ellis developed language and reached out to media outlets, politicians, as well as handling schedules and other details that were critical to the success of the program. They were able to produce incredible results, getting both media and local politicians to our events. Because of their incredible work we were able to land multiple news stories in local papers, radio and TV. They also were on site at all events as needed, relieving our leadership team of stress in corralling people for photos, answering questions and ensuring the proper follow up. We are grateful to be continuing our partnership with Ellis as we feel they are an invaluable piece of our growth strategy"

    Patrick Belmonte

    CEO, Change is Simple

    Our Core Services

    Ellis Strategies is pleased to offer a wide-range of PR services in Worcester MA. With a team of award-winning media and communications experts, we offer clients with exceptional PR insight, strategies, and instruction. As newsroom experts, our team approaches your PR requirements with a profound understanding of how journalists operate, how your story will be told & how your audience will respond. This insider’s knowledge allows us to craft & target the message. In situations where there is a public crisis, we are able to quickly deploy our resources to seize control of the news cycle. We listen to our clients and develop a personalized plan that addresses their objectives and offers new ideas.

    Public Relations in Worcester MA

    Is PR incorporated into your general marketing plan? From working on your message and value proposition, to crafting press releases and media kits, to pitching a story, our team of experts can guide you through the PR process to improve your efforts and generate results. As former journalists, we know how newsrooms operate and decisions are made. As part of our public relations services in Worcester MA we help our clients attain success with long-term strategic planning that is made up of a focused, coordinated PR plan.

    PR Firm Worcester MA

    Throughout the years we have established ourselves as a boutique, results-focused PR firm in Worcester MA. We take a thoughtful, creative and strategic approach to establishing your brand’s PR plan. We examine your organization’s business objectives, culture, history, products and services and competitors to establish what sets your brand apart. We then work with you to produce a dynamic plan that synthesizes with your other marketing components. As a leading PR firm serving Worcester MA we’re able to help amplify your brand’s message, producing measurable results that will propel your company forward.

    Crisis Management in Worcester MA

    Bad news travels quickly. When the media is calling, you need a partner who understands how to take control of the situation. Our team of experts can step in with a moment’s notice and take steps to take control of the news cycle. No organization welcomes a crisis, but Ellis Strategies excels at helping organizations plan for and react to bad press. Some clients see value in having a crisis communications plan now for the time something happens tomorrow. Our team is made up of former journalists who understand how to control the media onslaught and protect the client’s integrity. A public crisis needs to be met head-on – don’t let a wave of negative press bury you before you can react. As part of our crisis management services in Worcester MA we are able to swiftly deploy our resources to help handle public perception, control the crisis, and limit the damage.

    Presentation Skills Training

    We have a thorough understanding of why some people succeed on stage and others don’t. We can teach you what it takes to be successful in these situations. Our video training program identifies your strengths and weaknesses and gives us a starting point for how to approach your individual performance. We use video to provide analysis and critique of the following: 1) Storytelling 2) Body language/Use of hands 3) Voice control 4) Use of PowerPoint. Our presentation skills training in Worcester MA makes it possible for clients to separate themselves from the rest and establish themselves as confident, convincing, and relaxed public speakers.

    Press Releases & Media Kits

    Let us help you educate the media about your business and provide a platform to create publicity. Media kits work best when incorporated into your general marketing and messaging campaign. We develop press announcements and press kits that generate buzz – Ellis Strategies has the insider’s perspective to effectively design content, push the correct social buttons, communicate with the right people and have your materials considered. Experience, connections and knowledge make the difference.

    Ellis Strategies in Worcester MA

    The Ellis Strategies Advantage:

    Expert public relations from a team of former journalists

    Affordable, effective PR services

    The insider’s perspective to how stories make the news

    Access to our wealth of media connections

    Fast & effective crisis communications

    Maximize Your Brand’s Communications Potential

    Ready to discover what our PR services can mean for your organization? Read more about our public relations services in Worcester MA and to receive a free consultation specific to your organization please contact us directly.

    We work with clients in the following locations and more:

    Massachusetts, Rhode Island, New Hampshire, North Shore MA, South Shore MA, MetroWest MA, Boston, Cambridge MA, Waltham MA, Worcester MA, Salem MA, Charlestown MA, Wellesley MA, Somerville MA, Newton MA, Quincy MA, Burlington MA, Newburyport MA, Concord MA, Cape Cod MA, Lowell MA, Medford MA, Brookline MA, Lexington MA, Woburn MA, Peabody MA, Beverly MA, Danvers MA, Arlington MA, Reading MA, Foxboro MA, Plymouth MA