Success Stories

Ellis Strategies Success Stories

Since 2005, Ellis Strategies has worked with a diverse group of outstanding businesses, institutions, associations and individuals. Please view some of our recent success stories from various public relations, video production and media training clients.

Change is Simple

Ellis Strategies partnered with Change is Simple, an organization dedicated to fostering lifelong social and environmental responsibility through hands-on climate education, to create a compelling media relations campaign. This collaboration aimed to amplify awareness of Change is Simple’s mission and inspire actionable change. Through strategic planning and effective storytelling, the campaign garnered extensive media attention, culminating in a feature on Good Morning America.

Primex

Primex partnered with Ellis Strategies to provide media training to various public sector officials in New Hampshire, focusing on building strong relationships with local reporters and effective media interaction. These sessions offered practical experience with mock press conferences and on-camera interviews, helping participants understand newsroom operations and improve their media handling skills.

Boston Residential Group

BRG creates elegant and livable spaces within historic buildings in Boston and manages a diverse property portfolio. Despite initial neighborhood opposition to redeveloping a historic building near the Longwood Medical Area, BRG secured community support by agreeing to build more affordable units and create a public pedestrian pathway, leading to successful media coverage and full apartment occupancy within two months of completion, facilitated by Ellis Strategies.

Moses Brown School

With a stunning 33-acre campus right in the heart of Providence, Moses Brown School is a Friends school, offering a co-ed, Quaker-based education to students in nursery through grade 12. Engaging Ellis Strategies to carefully navigate a public crisis, the school proactively communicated with its community and the media, ensuring transparent and coordinated messaging, which resulted in fair coverage portraying the school as caring and transparent.

John F. Kennedy Presidential Library & Museum

The John F. Kennedy Presidential Library and Museum commemorated the 100th anniversary of JFK’s birth with a year-long plan that included numerous special events to highlight his values of courage, service, inclusion, and innovation. Ellis Strategies managed a four-month media relations campaign, generating significant coverage through targeted events and thematic stories, culminating in high-profile activities such as a naturalization ceremony and the presentation of the 2017 John F. Kennedy Profile in Courage Award to President Barack Obama.

NCASEF

The National Coalition of Associations of 7-Eleven Franchisees (NCASEF) represents over 7,200 U.S. franchise locations but faced challenges in effective communication due to its decentralized structure. Ellis Strategies led a multi-faceted external communications strategy that focused on highlighting unfair franchisee treatment, resulting in significant media coverage and internal messaging improvements, which bolstered the Coalition’s leadership and influence.

Heart Brothers Foundation

Ellis Strategies was introduced to the Heart Brothers Foundation (HBF) through their long-time client Boston Residential Group and helped publicize the new Heart Brothers House, securing extensive media coverage and city official support. Their efforts have significantly boosted HBF’s awareness and fundraising, leading to the opening of a second Heart Brothers House to support heart transplant families.

Urban Land Institute

The Urban Land Institute (ULI) Boston District Council collaborates with various experts to create innovative programs for the region’s urban landscape. Ellis Strategies has significantly increased ULI’s public visibility, leading to major media coverage and legislative hearings on transportation funding prompted by ULI’s Hub and Spoke report.

Perkins School for the Blind

Perkins is a leading institution in the education of individuals who are blind, visually impaired, and deafblind, and it manages the FCC’s national iCanConnect program, which distributes assistive communication technology to those with hearing and vision loss. Ellis Strategies supports iCanConnect through media outreach and content creation, highlighting transformative stories of individuals benefiting from the program, and also provides public relations support to the Perkins Braille and Talking Book Library and Perkins Products.

Citizen Schools

Ellis Strategies supports public relations for Citizen Schools, a nonprofit enhancing learning for low-income middle school students through experiential education and partnerships with companies like Google and AT&T. Over three years, Ellis Strategies navigated organizational changes and focused on promoting educational successes and partnerships, leading to significant media coverage in major outlets such as Forbes and The Chicago Tribune.

Community Preservation Coalition

Faced with a dwindling trust fund, the Massachusetts Community Preservation Coalition (CPC) sought Ellis Strategies’ help to run a statewide public relations effort aimed at increasing funding for the Community Preservation Act. Ellis Strategies highlighted the program’s successes through op-eds, press releases, and engaging influential media outlets, resulting in positive media coverage and ultimately leading lawmakers to increase the program’s funding.

Emmy Award

Peabody Award

Expertise Award

What Our Clients Say

"Working with Ellis strategies was effective in making me a confident public speaker. It was easy to work with Matt. He worked around my busy schedule, and his insight and tips were exactly what I needed to up my game in public speaking."

Dr. Martina Stippler

"Ellis Strategies played a crucial role in our non-profit's successful launch of a major program by developing a well-planned PR strategy, coordinating with media outlets, politicians, and managing critical event details. Their efforts resulted in extensive media coverage and local political engagement, positioning us for continued growth with their invaluable partnership."

Patrick Belmonte

"Thank you so much for an excellent experience! My Team was very satisfied!"

Dan Van Hise, RRT-NPS

"We rely on Matt for his strategic guidance. We have a long-standing, collaborative relationship that has resulted in substantial media attention and content creation."

Manikka Bowman

"Ellis Strategies really hit the mark for us. Their strategy helped us educate the public and the Legislature about the effectiveness of the Community Preservation Act. Matt and the team took control and drove the initiative to the finish line."

Stuart Saginor

"Matt helped us navigate a challenging communications situation. He helped refine our messaging, and brought deep expertise into the timing and sequencing of our message so we could maintain control of a dynamic situation. We planned very carefully, and everyone knew their role, and things unfolded exactly according to plan. He was a true pro in a high-stakes situation."

Adam Olenn

"Matt and his team have repeatedly demonstrated their ability to raise ULI Boston's profile, and increase the local media's coverage of real estate development, land use and urban planning. We count on Matt's knowledge and perspective to help guide our programming decisions."

Stephanie Wasser

"We rely on Matt’s insight to guide our PR and Marketing efforts. Over the years he and his team have demonstrated their ability to generate placements in key media outlets which have helped raise awareness of our company."

Stacy Brandon

"We’ve had great success working with Ellis Strategies. Matt and his team consistently provide us with new ideas for getting The Concord Group recognized by key journalists. His team has also been critical in helping us release white papers to our industry. We don’t make a PR move without consulting Ellis."