Project Description

Perkins School for the Blind

Perkins is a world class leader in the education of individuals who are blind, visually impaired and deafblind. Among its many initiatives, Perkins has been tapped by the Federal Communications Commission to run a national program distributing assistive communications technology to children and adults who are living with hearing and vision loss. The program, known as iCanConnect, has a national outreach component for which Ellis Strategies is providing ongoing assistance.

We have assembled a team of professionals to create content and conduct media outreach. We produce press releases, newsletter articles, magazine articles and public service announcement scripts. We also work closely with state partners to highlight consumers who are benefiting from the program. It is gratifying to be involved in this project because we are meeting and talking to people whose lives have been transformed by technology. People who lived as shut-ins with little outside contact are now connected to friends, family and community.

Ellis Strategies provides additional public relations support to the Perkins Braille and Talking Book Library and to Perkins Products, a retail division providing the latest tools and technologies allowing people with all levels of vision the ability to read, write and enjoy an improved quality of life.