Ellis Strategies Case Studies
Since 2005, Ellis Strategies has worked with a diverse group of outstanding businesses, institutions, associations and individuals. Please view some of our recent case studies from various public relations, video production and media training clients.
Urban Land Institute
For the past several years, Ellis Strategies has successfully increased ULI’s pubic visibility. On several occasions, ULI programs and research studies have been featured on the front page of the Boston Globe as well as on WBZ Newsradio 1030, four local television stations and two local National Public Radio affiliates. In one particular case, media attention surrounding ULI’s Hub and Spoke report on public transportation prompted hearings at the Massachusetts State House aimed at increasing funding for bus, subway and commuter rail service.
Perkins School for the Blind
We have assembled a team of professionals to create content and conduct media outreach. We produce press releases, newsletter articles, magazine articles and public service announcement scripts. We also work closely with state partners to highlight consumers who are benefiting from the program. It is gratifying to be involved in this project because we are meeting and talking to people whose lives have been transformed by technology. People who lived as shut-ins with little outside contact are now connected to friends, family and community.
Ellis Strategies provides additional public relations support to the Perkins Braille and Talking Book Library and to Perkins Products, a retail division providing the latest tools and technologies allowing people with all levels of vision the ability to read, write and enjoy an improved quality of life.
Ellis Strategies has conducted several media training sessions for members of Northeastern’s cabinet, deans and spokespersons. We work closely with the Office of External Affairs to craft questions that match what Northeastern’s spokespeople would face from reporters at the local newspapers, radio and TV stations.
The results speak for themselves. Northeastern continues to make news in Boston and communicate effectively through the local media.
Elliot Health System
Ellis Strategies works with the hospital’s Public Affairs Department to help prepare hospital leaders, section chiefs and spokespeople for all types of media interviews. Our deep understanding of the Boston media landscape ensures EHS is prepared for a promotional interview with a local newspaper reporter as well as probing questions from Boston’s investigative journalists.
Tufts Medical Center
For the past few years, Ellis Strategies has been proud to work with Tufts Medical Center to produce videos for the Working Wonders event. We have had the opportunity to meet some amazing patients, care givers and hospital leaders and share their stories. The Tufts Medical Center Trust uses these videos to illustrate how the work being done in the hospital and throughout research facilities results in cutting edge care and healthier families.
Institute for Healthcare Improvement
Starting in 2010, IHI partnered with Ellis Strategies to create IHI TV as a vehicle to feature in-depth video presentations that highlight quality improvement initiatives from organizations delivering patient care across the U.S. and overseas. We have been honored to meet and profile the leaders who are shaping a better patient experience, improving outcomes and promoting healthier communities.
The IHI TV stories are featured on a network of video screens around the conference site and on dedicated hotel TV channels during the annual Forum. They also reside on a special IHI TV website and on the websites of the featured organizations.