Ellis Strategies Case Studies

Since 2005, Ellis Strategies has worked with a diverse group of outstanding businesses, institutions, associations and individuals. Please view some of our recent case studies from various public relations, video production and media training clients.

Urban Land Institute

Public Relations

The Urban Land Institute (ULI) is a nonprofit providing leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. ULI’s Boston District Council is a prominent collection of builders, developers, architects, financiers and public policy experts who work collaboratively to create thought-provoking, forward-looking programs focused on the region’s unique urban landscape.

For the past several years, Ellis Strategies has successfully increased ULI’s pubic visibility. On several occasions, ULI programs and research studies have been featured on the front page of the Boston Globe as well as on WBZ Newsradio 1030, four local television stations and two local National Public Radio affiliates. In one particular case, media attention surrounding ULI’s Hub and Spoke report on public transportation prompted hearings at the Massachusetts State House aimed at increasing funding for bus, subway and commuter rail service.

View the full Boston Globe article

Urban Land Institute

Perkins School for the Blind

Public Relations

Perkins is a world class leader in the education of individuals who are blind, visually impaired and deafblind. Among its many initiatives, Perkins has been tapped by the Federal Communications Commission to run a national program distributing assistive communications technology to children and adults who are living with hearing and vision loss. The program, known as iCanConnect, has a national outreach component for which Ellis Strategies is providing ongoing assistance.

We have assembled a team of professionals to create content and conduct media outreach. We produce press releases, newsletter articles, magazine articles and public service announcement scripts. We also work closely with state partners to highlight consumers who are benefiting from the program. It is gratifying to be involved in this project because we are meeting and talking to people whose lives have been transformed by technology. People who lived as shut-ins with little outside contact are now connected to friends, family and community.

Ellis Strategies provides additional public relations support to the Perkins Braille and Talking Book Library and to Perkins Products, a retail division providing the latest tools and technologies allowing people with all levels of vision the ability to read, write and enjoy an improved quality of life.

Perkins School for the Blind

Northeastern University

Media Training

Boston is a busy news town and Northeastern University is right in the middle of it all. Northeastern is one of the city’s largest private universities, with 20,000 combined graduate and undergraduate students. The school makes news for its research, programs, students and sports. And, it recognizes the need to have its leaders prepared to deal with the media – good or bad.

Ellis Strategies has conducted several media training sessions for members of Northeastern’s cabinet, deans and spokespersons. We work closely with the Office of External Affairs to craft questions that match what Northeastern’s spokespeople would face from reporters at the local newspapers, radio and TV stations.

The results speak for themselves. Northeastern continues to make news in Boston and communicate effectively through the local media.

Northeastern University

Elliot Health System

Media Training

As one of the largest hospitals in New Hampshire, Elliot Health System is regularly at the center of breaking news covered by state and regional media. As a big player in a small state, EHS has excellent media contacts. But when big stories hit, the EHS sometimes has to face harsh questions.

Ellis Strategies works with the hospital’s Public Affairs Department to help prepare hospital leaders, section chiefs and spokespeople for all types of media interviews. Our deep understanding of the Boston media landscape ensures EHS is prepared for a promotional interview with a local newspaper reporter as well as probing questions from Boston’s investigative journalists.

Elliot Health System

Tufts Medical Center

Video Production

In Boston’s highly competitive healthcare market, Tufts Medical Center has a long history of providing compassionate care and working closely with community hospitals providing access to some of the region’s best doctors. Every year, Tufts Medical Center highlights its accomplishments and recognizes people who have contributed to the medical center’s efforts through an event called Working Wonders.

For the past few years, Ellis Strategies has been proud to work with Tufts Medical Center to produce videos for the Working Wonders event. We have had the opportunity to meet some amazing patients, care givers and hospital leaders and share their stories. The Tufts Medical Center Trust uses these videos to illustrate how the work being done in the hospital and throughout research facilities results in cutting edge care and healthier families.

Tufts Medical Center

Institute for Healthcare Improvement

Video Production

In virtually every country, and on every continent, the Institute for Healthcare Improvement (IHI) is recognized as a leading catalyst for change and improvement in the way health care is delivered. Each year, IHI hosts its National Forum, drawing hospital leaders, practitioners and students from across the globe.

Starting in 2010, IHI partnered with Ellis Strategies to create IHI TV as a vehicle to feature in-depth video presentations that highlight quality improvement initiatives from organizations delivering patient care across the U.S. and overseas. We have been honored to meet and profile the leaders who are shaping a better patient experience, improving outcomes and promoting healthier communities.

The IHI TV stories are featured on a network of video screens around the conference site and on dedicated hotel TV channels during the annual Forum. They also reside on a special IHI TV website and on the websites of the featured organizations.

Institute for Health Care